Why We Believe Sustainability Should Start in Your Backyard
Rethinking Sustainability: It Starts at Home
Sustainable lawn care is what we strive for. Across the world, people are redefining what “sustainable living” really means. It’s no longer an idea reserved for corporations or governments, it begins with the choices we make every day.
At RoboUP, we believe that sustainability starts close to home, in the ordinary routines of caring for your garden. Even something as simple as how you maintain your lawn makes a real difference. Adopting sustainable lawn care practices can reduce your footprint while keeping your yard beautiful. Sustainable living isn’t a distant ideal; it’s a mindset that grows right in your own backyard.
RoboUP’s ESG Commitment: Building a Greener Future
At RoboUP, sustainability is part of who we are. Guided by the United Nations Sustainable Development Goals (SDGs), we integrate environmental and social responsibility into everything we do, from design to production.
Our work aligns closely with SDG 3 (Good Health and Well-Being) and SDG 15 (Life on Land). We believe technology should improve lives without harming the natural world. That’s why every RoboUP robot mower is designed with care, using responsibly sourced materials, energy-efficient components, and manufacturing processes that reduce waste.
Each product reflects our belief in eco-friendly lawn care that benefits both people and the planet. Our ESG mission is simple yet ambitious: To make sustainable lawn care accessible for everyone, and to inspire users to protect the planet, starting with their own backyard.
Design Philosophy: Less Can Be More
When designing new robot mower products, we focused on what homeowners truly need. For small gardens, oversized machines and unnecessary features are often too much, both for users and for the environment. That insight led us to a “less is more” philosophy.
Our newest model, Raccoon 2 SE, uses fewer materials, a lighter frame, and consumes less energy, all without compromising performance. In fact, simplicity makes it more efficient, reliable, and ultimately more sustainable. Behind every design choice lies our respect for people, nature, and balance, the foundation of truly eco-friendly lawn care.
Sustainability in Every Garden
Every RoboUP robot mower represents our vision of sustainable lawn care in action, and Raccoon 2 SE takes that vision even further. Designed for small gardens, it focuses on efficiency over excess, using less energy, producing minimal noise, and operating intelligently to perform smart mowing.
With features like Night Pause that protects nocturnal wildlife, Raccoon 2 SE shows how technology and nature can coexist in balance. Built with simplicity and sustainability in mind, it reduces material use and eliminates needless electronics, proving that smarter lawn care can also mean a lighter impact on the planet.
Each mow becomes more than routine maintenance, it’s a quiet act of harmony with the environment. And when thousands of gardens adopt eco-friendly lawn care, these small actions connect into a network of greener, cleaner, and more sustainable outdoor spaces.
A Small Change, A Lasting Impact
Sustainability can start with small, thoughtful choices. Using an eco lawn mower is one of the simplest ways to make a difference at home. When countless backyards embrace sustainable lawn care, their collective impact is powerful. Every mindful mow, every watt saved, and every patch of healthy green space contributes to a cleaner planet. Because real change often begins where you stand, just right in your own backyard.
Raccoon 2 SE is now live on Kickstarter / ready for Kickstarter. Join us in shaping a greener future and be among the first to experience effortless, eco-friendly lawn care!
It’s not just an investment to a better lifestyle, but an investment to a better environment, and a better future.
You can now deposit $20 to reserve your $2XX Kickstarter Super Early Bird Price before the official launch.
